User Behavior Analytics - Presence, Location, Internet Usage

Better Targetted Ads - User Behavior Analytics

Multiple Advertisement Modes - Captive Portal, Mobile Apps, HTML

Customer Outreach - Social Media, EMail, SMS

Centrally Managed Media with Advertisements

MatreComm CraftMonetization

Many organizations today engage customers by way of providing Free-WiFi access, which helps the organization to connect with the customers, analyse their behaviour and preferences, thereby doing targeted marketing to realise higher RoI.

MatreComm Digital WiFi Marketing product comprises of two major components:

o WiFi based customer engagement and Analytics product
o Intelligent Display Signage Management Solution

As part of WiFi based customer engagement and Analytics product, the WiFi customer engagemnent and analytics - presence, location, user behavior are provided. The intrelligent kiosl uses visual information through a camera to understand and analyse the audience in front of the camera, alongwith relatime cussutomer interest, thereby intelligently displaying  advertisements leading to higher RoI.

Features

Design and Display AdvertisementsAnalytics
Custom Designed Splash Screen with Marketing MessageOverall foot traffic
Offers and Discounts – DisplayedNew visitors, Returning visitors
Customized messages based on previous choices and selectionsOutside opportunity
Repeat distribution
Gender, Age
Network trends
Visit duration, Social Wi-Fi users
Customer Engagement
Set-&-forget personalized email, text messagesSchedule message delivery in advance
Improve customer experience, brand presenceEmbed digital coupons-email and SMS

Benefits

User Behavior Analytics - Presence, Location, Internet Usage

Better Targetted Ads - User Behavior Analytics

Multiple Advertisement Modes - Captive Portal, Mobile Apps, HTML

Customer Outreach - Social Media, EMail, SMS

Centrally Managed Media with Advertisements

Case Studies

Road Transport Co
Benefits

User Internet Behaviour Assessment
Media and Entertainment Services with Embedded Advertisement
User Internet Browsing interest based advertisements

FAQ

  • Can I have Media files stored locally on he device ?
    Yes, in the case you are using the device, MatreComm 2000-MS, the media files can be stored locally on the device for streaming. The size of the local storage, would depend on the specification.
  • Can I update the advertisements on the fly ?
    Yes, we provide the ability to update the advertisements on the fly. The advertisements shown can be based on the parameters, like gender, age, location to display the related advertisements.
  • I would like to have a real-time Analytics, of h advertisements shown ?
    Yes,Real-time Analytics of the advertisements shown and the user demography are provided.